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10 cards from this deck
Quantity consumers willing & able to buy at various prices
Total demand from all consumers in the market
Goods essential for daily life with stable demand
More sensitive to price changes; non-essential
Goods consumers can use in place of each other
Goods consumers typically purchase together
Consumers bring purchases forward; current demand increases
When one's demand is affected by others' purchases
Demand rises because many others own the product
'Other things equal'; holding all else constant in analysis
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