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10 cards from this deck
Stimulus, intended purpose, and target audience
Expected structures, voices, features readers associate with genres
Strategically blending multiple genres to create something distinctive
Approximately 40%
25% orientation, 50% rising, 20% climax, 5% close
Hook anecdote that engages through concrete detail & human interest
Pathos (emotional), logos (logical), ethos (credibility/values)
Three-part lists for emphasis and memorability in speeches
Showing rather than telling (use sensory detail & action)
Makes it flat, unengaging, indistinguishable from essay aloud
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