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10 cards from this deck
Sincerity, precision, rebellion against tired language
Use fresh imagery; avoid clichés & dying metaphors
Prefer short words over complex terms
Cut unnecessary words; eliminate fillers
Embrace active voice; reveal clear agency
Avoid jargon & foreign phrases; use plain English
Break any rule to avoid ugliness or unclear prose
Diagnosis → evidence → prescription
Approximately 70% active voice
Sincerity drives style, precision as resistance, reflexivity
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