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10 cards from this deck
Purpose, Audience, and Context
Create emotional experience for reader
Explore complexity from multiple angles
Convince, advocate, and shift opinions
Level of formality in language
Cultural, historical, and personal
Concrete nouns, active verbs, sensory adjectives
Emotive statistics, inclusive pronouns, direct address
Anchor writing in specific time and place (e.g. 2026 Australia)
Strategic choices about how to engage readers
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