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10 cards from this deck
Ideas in groups of 3 are more memorable & effective than other nos.
Connecting dots, love & loss, death
Placing opposite ideas close together to create dramatic contrast
Placing contrasting elements side by side to emphasise differences
Using same words/phrases multiple times to reinforce key ideas
Successive phrases begin with same words for rhythmic effect
Establishes speaker's credibility and trustworthiness
Evokes emotional responses to create empathy & connection
Provides logical structure and reasoning
Using natural, everyday language rather than formal vocabulary
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