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10 cards from this deck
Business rival in same market w/ similar products/services
New products, product updates, pricing changes
Price competition
Consistently lower pricing model forces rivals to adapt
Buy 3 Get 1 Free, price cuts, bundles, member discounts
Repeat purchases, data, relationships, switching costs
Expanded range, click-and-collect, matched convenience
On-demand content, competitive price, no lock-in contracts
Live TV, news coverage, live sports, major events
Evaluate business model & identify unique advantages
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