Customer Needs and Expectations (VCE SSCE Business Management): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
Customer
Customer
Someone who purchases goods or services from a business
Consumer
Consumer
Person or group who uses a product or service
Customer needs
Customer needs
Essential requirements, not just desirable wants
Customer expectations
Customer expectations
Value customers believe they'll receive from a purchase
Two customer relationship philosophies
Two customer relationship philosophies
Customer comes first; customer is always right
Customer relationship marketing focus
Customer relationship marketing focus
Developing & maintaining positive long-term relationships
Value and quality expectation
Value and quality expectation
Quality goods at attractive prices; value for money
Australian origin labelling start date
Australian origin labelling start date
1 July 2018
Health-conscious food preferences
Health-conscious food preferences
Low-fat, reduced salt, low-sugar, no additives/preservatives
Bendigo Bank ranking in Australia
Bendigo Bank ranking in Australia
Fifth-largest bank