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10 cards from this deck
Making changes BEFORE problems arise or to seize opportunities
Changing AFTER external forces/events have already occurred
Proactive = BEFORE events emerge; Reactive = AFTER events occur
Internal strategic analysis and forecasting of future trends
External forces and pressures that have already taken place
Voluntary product recall before receiving any customer complaints
Developing service after competitors launch & customers switch
Establish market leadership before competitors recognise opportunity
Preventing problems is less costly than fixing them later
Rushed implementation leads to higher costs & lower quality
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