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10 cards from this deck
Formalised decision-making process to achieve objectives
2 to 5 years
1 to 2 years
Day-to-day up to 1 year
Strengths, Weaknesses, Opportunities, Threats
Strengths and Weaknesses
Opportunities and Threats
Internal characteristic helping achieve mission & objectives
External factor business can use to its advantage
SWOT analysis - assess current & forecast future situation
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