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10 cards from this deck
Connects businesses with customers through value exchanges
Goods, Services, Experiences, Personalities
Maker's mark generating awareness, desirability & market power
Satisfying customer needs & wants, not just selling products
Meeting business objectives & satisfying customers
Customer satisfaction, integrated effort, objectives, KPIs
People/entities regularly purchasing from a business
80% of revenue comes from 20% of customers
Customer satisfaction, loyalty & repeat business
Builds customer base, generates revenue, achieves objectives
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