Public Relations Strategies: Planned and Crisis Public Relations (VCE SSCE Business Management): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
Planned public relations
Planned public relations
Proactive strategies controlling timing, message & delivery
Crisis public relations
Crisis public relations
Reactive response to crisis requiring immediate brand management
Media release
Media release
Formal statement to media about products/announcements/changes
Sponsorship in PR
Sponsorship in PR
Financial support for naming rights & brand exposure
Crisis (PR definition)
Crisis (PR definition)
Unfavourable circumstances placing immediate public attention
3 crisis management approaches
3 crisis management approaches
Prevent the crisis, Resolve it, Seek opportunities
% customers who stopped buying due to poor pandemic comms
% customers who stopped buying due to poor pandemic comms
Over 50%
% of 18-34 yr olds wanting personalised experiences
% of 18-34 yr olds wanting personalised experiences
Around 75%
Social media PR advantages
Social media PR advantages
Instant, inexpensive, large reach, two-way communication
4 crisis plan elements
4 crisis plan elements
Key contacts, Face of business, Detailed plan, Strategies