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10 cards from this deck
Proactive strategies controlling timing, message & delivery
Reactive response to crisis requiring immediate brand management
Formal statement to media about products/announcements/changes
Financial support for naming rights & brand exposure
Unfavourable circumstances placing immediate public attention
Prevent the crisis, Resolve it, Seek opportunities
Over 50%
Around 75%
Instant, inexpensive, large reach, two-way communication
Key contacts, Face of business, Detailed plan, Strategies
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