Motivation Behind Starting a Business (VCE SSCE Business Management): Flashcards

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Motivation Behind Starting a Business
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Independence as business motivation

Control over decisions, flexible hours, autonomy

Social enterprise definition

Business distributing profit to benefit community, not shareholders

Gap in the market meaning

Unfulfilled consumer need creating business opportunity

Innovation definition

New or improved products or methods of doing things

How social enterprises use profits

Redirect to social causes, community programs, charities

Market need motivation

Identifying a gap where consumer demand is unmet

Why alignment matters for entrepreneurs

Misalignment leads to stress, burnout or business failure

Social enterprise vs charity

Social enterprises are businesses, not charities or non-profits

Reality of new business profitability

Many new businesses take time to become profitable

Social enterprise employment goal

Offer training/support for groups facing barriers to employment

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