Technological Developments in Marketing (VCE SSCE Business Management): Quizzes

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Technological Developments in Marketing
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What key ability does technology provide to help businesses improve their marketing strategies?

Forecast consumer purchasing decisions

What percentage of TikTok users are aged between 16 and 24?

41%

Which social media platform is particularly effective for B2B marketing?

LinkedIn

What is Instagram's primary content focus?

Visual content

What should businesses prioritise when sending marketing emails to customers?

Sending relevant, engaging, valuable emails

What are the automated programs called that gather information about internet content for search engines?

Crawlers, bots, or spiders

What is the name of the database where search engines store information gathered by crawlers?

Index

What immediate benefit do AI-powered chatbots provide in customer service?

Immediate responses to customer queries

What percentage of Amazon's annual sales come from its personalised recommendation system?

35%

Which type of data reveals people's opinions, emotions, and relationships with products?

Unstructured data

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