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10 cards from this deck
Anyone who views, reads or listens to a text
A specific audience in mind
Employment, education, gender, religion, ethnicity, location
Level of formality in language choices
When author doesn't know audience personally
When author knows audience with friendly relationship
When author knows audience well - they're friends
Relationship between author and audience
A simplified profile of who your audience is
What people care about & how they engage with texts
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