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10 cards from this deck
Identifying key details & organising information
Colour, lighting, focus, framing
Tone, volume, pace, intonation
Arrangement of everything that appears in the frame
Framework for organising analysis body paragraphs
Writer's attitude towards their subject
Repetition, emotional appeals, rhetorical Qs, inclusive language
Establishes writer's position & sets tone
Expert opinion, statistics, anecdotes, hypothetical examples
Reinforces main message or calls audience to action
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