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10 cards from this deck
Influence how readers think
Inverted pyramid - most important info first
Third-person, avoiding 'I' or 'we'
Newspaper's collective viewpoint on issues
'We' or 'our' (collective voice, never 'I')
Individual's perspective on current issues
'I', 'you', and 'our'
Blog posts: informal; Opinion pieces: fairly formal
Letters: editorial selection; Comments: minimal/no moderation
Identify the text type
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