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10 cards from this deck
Anecdote → Pause → 'That is how...' → Universal application
Words repeated at beginning of successive clauses/sentences
Speaker poses question & immediately answers it
Lowers psychological defences, makes audience more receptive
Not that they are untrue, but that they are incomplete
Series of three parallel elements to create rhythm & emphasis
More than 20 times
Vulnerable → outrage → incredulity → universal → authority
Using 'you' to pull listeners into perspective, creating empathy
Show a people as one thing... They become one thing
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