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10 cards from this deck
High-quality example to analyse & emulate when creating own work
Ethos hook, diagnosis, defence, pathos testimony, binary climax
Ethos (credibility), pathos (emotion), logos (logic)
Repetition of words at beginning of successive clauses
Placing contrasting ideas together (e.g., freedom or death)
Forces audience to choose sides, creates urgency & finality
Systematic listing of three items to build frustration/emphasis
Sounds more commanding & certain than passive constructions
Demonstrates sophisticated awareness of craft choices
Tests oral effectiveness & helps develop authentic voice
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