Modern Media Sources (VCE SSCE Psychology): Flashcards

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Modern Media Sources
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Definition of media

Broadcasting mediums transmitting info (internet, TV, newspapers)

How medium affects message reception

Shapes how we receive/interpret messages & influences behaviour

% of Australians using internet as leading news source (2020)

60.8%

% of Australians accessing social media daily/most days

59%

Definition of advertising

Activity using psychological techniques to promote products/ideas

Definition of television

Telecommunication medium transmitting moving images with sound

Hours Australian adults spend watching TV weekly

Approximately 15 hours

Definition of video game

Electronic game with user interface interaction for visual feedback

Definition of social media

Internet tech facilitating sharing ideas/info via virtual networks

Global social media users (Oct 2021)

More than 4.5 billion people

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