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10 cards from this deck
Evaluation that is consistent & long-lasting
Evaluation (making judgements - positive, negative, or neutral)
Affective, behavioural, and cognitive (ABCs of attitudes)
Emotional aspect - how you feel about something
Action aspect - what you do as expression of attitude
Mental aspect - beliefs/thoughts you have about something
Fixed ideas about group members, ignoring individual differences
Negative attitudes based on a distinguishing characteristic
Any group you belong to or identify with
Any group you don't belong to or identify with
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