What is meant by commercialisation in sport? The influence of commerce/trade/business on sport to make a profit/money or those that organise/promote sport try to make money/profit. - OCR - GCSE Physical Education - Question 5 - 2018 - Paper 1

Commercialisation in sport refers to the influence of businesses and trade in the sports sector aimed at generating profit. This involves various aspects such as sponsorship, advertising, and merchandise sales, where entities that organise or promote sporting events strive to increase their revenue and financial gain through these activities.