Public promotions (PR)

Public Promotions (PR)

Definition:

Public Relations (PR) is a promotional technique used by businesses to gain media coverage and shape public perception. It is a free and earned form of promotion achieved through events, activities, or newsworthy stories.

Key Characteristics:

Media Coverage:

PR aims to secure media coverage through events, activities, or stories that generate positive publicity for the organisation.

Building Brand Awareness:

The primary goal of PR is to build brand awareness and create a positive image for the organisation.

Example

• Sponsorship: A company sponsors a major sporting event like the Olympic Games, gaining exposure and recognition by associating its brand with the event.

• Press Conferences: The company holds a press conference to announce the launch of a new product or to manage a public relations crisis by addressing negative press.

• Press Releases: The company issues written statements to the media to communicate important information or events, helping shape public perception.

• Charity Donations: The company promotes its support for a charitable cause, showcasing its commitment to social responsibility and encouraging customers to view it positively.

Public Relations is a strategic communication tool that helps organisations manage their public image, build trust, and influence public opinion through media exposure and positive interactions with the community and stakeholders.