Free Samples

Definition:

Free samples are promotional offerings in which businesses provide potential customers with a small portion or trial of their product for free. The aim is to introduce consumers to the product's quality and encourage them to make a purchase.

Key Characteristics:

Product Trial:

Free samples allow customers to try a product before committing to a purchase, helping them experience its taste, quality, or effectiveness.

Product Awareness:

Businesses distribute free samples to create awareness about a new or existing product and attract potential customers' attention.

Example

A skincare company offers free sample-sized containers of its new moisturizer at a shopping mall. Shoppers can try the product and assess its suitability for their skin before deciding to buy the full-sized version.

Free samples are a persuasive promotional tactic that can engage consumers by allowing them to experience a product firsthand. When customers have a positive experience with a free sample, they are more likely to consider purchasing the product in the future.