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Examine carefully the advertisements that appear on Pages 2 and 3 of Paper X which accompanies this examination paper, and answer the following questions - Junior Cycle English - Question 1 - 2010
Question 1
Examine carefully the advertisements that appear on Pages 2 and 3 of Paper X which accompanies this examination paper, and answer the following questions. (a) i) Wh... show full transcript
Worked Solution & Example Answer:Examine carefully the advertisements that appear on Pages 2 and 3 of Paper X which accompanies this examination paper, and answer the following questions - Junior Cycle English - Question 1 - 2010
Step 1
What is the advertisement on Page 2 of Paper X advertising?
Answer
The advertisement on Page 2 of Paper X is focused on showcasing the Irish Examiner's coverage of Gaelic Athletic Association (GAA) events. It emphasizes the extensive reporting and in-depth analysis of GAA activities, particularly targeting sports enthusiasts and fans who are interested in local and national sports coverage.
Step 2
What is the advertisement on Page 3 of Paper X advertising?
Answer
The advertisement on Page 3 of Paper X promotes RTE’s online coverage of GAA events. It highlights the access to live broadcasts, updated news, and interactive features for fans who are looking to stay connected with GAA games and events through digital platforms.
Step 3
Do you think the target market is the same for both of these advertisements? Explain your answer.
Answer
The target market for both advertisements shares some commonalities but also exhibits differences. Both are aimed at sports fans, particularly those interested in GAA. However,
- The Irish Examiner's advertisement may appeal more to traditional readers who prefer printed media, likely targeting an older demographic.
- In contrast, RTE's advertisement is geared towards a younger, more tech-savvy audience who are inclined to consume content online and may prefer interactive features such as live chats and immediate updates. Thus, while there is overlap in interest, the mode of delivery and demographic preferences suggest distinct target audiences.
Step 4
Compare the visual imagery used in both of these advertisements and decide which one you find most effective. Explain your answer with reference to both advertisements.
Answer
The visual imagery in both advertisements serves to enhance their appeal effectively.
Irish Examiner:
- This ad uses vibrant colors associated with the GAA, such as green and gold, which resonate with the themes of sport and heritage.
- It features action shots of players in motion, evoking excitement and passion for the game.
- The bold headlines and clear font make it accessible and easy to read, appealing to a broad audience.
RTE's Advertisement:
- This ad utilizes eye-catching graphics, including live match imagery and digital icons that represent interactivity, enhancing the impression of a modern media platform.
- The use of recognizable personalities in sports can draw attention and create a sense of relatability among the target audience.
- Additionally, the ad's layout focuses heavily on online engagement, which caters well to its tech-savvy audience.
Most Effective:
I find RTE's advertisement more effective due to its modern approach. The dynamic visuals and emphasis on digital interaction resonate strongly with today's sports fans who value immediacy and accessibility in coverage.