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Look at the advertisement on page 2 of Paper X - Junior Cycle English - Question A - 2008

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Look at the advertisement on page 2 of Paper X. (i) According to the text in this advertisement on page 2, what are the advantages of owning your own car? (ii) A... show full transcript

Worked Solution & Example Answer:Look at the advertisement on page 2 of Paper X - Junior Cycle English - Question A - 2008

Step 1

Advantages of owning your own car

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Answer

The advantages of owning your own car include:

  1. Independence: Having your own vehicle allows for greater freedom in travel without needing to rely on public transportation schedules.
  2. Comfort: You can listen to your own music and set the atmosphere to your liking, providing a more enjoyable journey.
  3. Convenience: Access to your car means you can travel directly to your destination without the hassle of transfers or delays associated with public transport.
  4. Flexibility: Owning a car enables you to go wherever and whenever you like, tailored to your personal timetable.

Step 2

Are you convinced by the advertisement?

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Answer

Yes, I am convinced by the advertisement that owning a car is preferable to using public transport. The advertisement effectively highlights the autonomy and convenience of having personal transportation, making a compelling case for automotive ownership. It emphasizes not having to adhere to public transit schedules and outlines the comfort of private travel.

Step 3

Which advertisement communicates its message more successfully?

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Answer

The advertisement on page 3 of Paper X communicates its message more successfully due to its visually appealing layout and impactful imagery. The use of relatable scenarios captures the audience's interest and drives home the benefits described in the text. This ad effectively engages viewers by making them visualize their own experiences with owning a car, thereby enhancing the persuasive message.

Step 4

Examples of exaggeration

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Answer

Examples of exaggeration in the advertisements include:

  • Stating that owning a car guarantees a stress-free life.
  • Suggesting that public transportation is a complete disaster, which oversimplifies the complexities of commuting.

Advertisements often exaggerate to create a stronger emotional response, capturing the audience’s attention and encouraging them to consider the advertised product.

Step 5

Suggest two ways for improving the message

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Answer

To improve the message in either advertisement, I suggest:

  1. Enhancing Text Clarity: Simplifying the text further, focusing on key benefits that directly resonate with the target audience, making the main points easily digestible.
  2. Improving Visual Elements: Incorporating more engaging images or graphics that depict real-life joyful moments experienced by car owners to evoke a positive emotional connection.

Step 6

Describe or draw the poster you would design

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Answer

The poster would feature a bright design illustrating a family enjoying a road trip in their own car, set against a scenic backdrop. Bright colors would evoke feelings of joy and adventure.

Additionally, I would include the following details:

  • Explanation of Ideas: The poster aims to convey that driving can be a pleasurable and safe experience. It would highlight safety tips alongside the benefits of car ownership, such as more family time and enhanced travel experiences.
  • Slogan: "Drive Safe, Enjoy the Journey!" This tagline encapsulates the message of responsible driving while also promoting the joy of road travel.

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