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1. Look at the advertisement for RTE 2fm on Page 3 of Paper X which accompanies this examination paper - Junior Cycle English - Question 1 - 2009
Question 1
1. Look at the advertisement for RTE 2fm on Page 3 of Paper X which accompanies this examination paper. (a) Based on your reading of the advertisement, identify the... show full transcript
Worked Solution & Example Answer:1. Look at the advertisement for RTE 2fm on Page 3 of Paper X which accompanies this examination paper - Junior Cycle English - Question 1 - 2009
Step 1
Identify the target audience and explain how you arrived at this conclusion.
Answer
The target audience for RTE 2fm appears to be primarily younger listeners. This conclusion is drawn from several elements in the advertisement:
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Content Relevance: The advertisement likely focuses on music and pop culture, which typically resonates more with younger demographics.
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Visual and Language Choices: The use of bright colors and youthful language (e.g., slogans or informal phrases) suggests a focus on attracting a younger audience.
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Campaign Slogan: The slogan 'LIVIN' THE LIFE, LOVIN' MUSIC' embodies a youthful vibe that emphasizes enjoyment and a vibrant lifestyle, appealing to the interests of young individuals.
These components collectively indicate that RTE 2fm is targeting younger people who value music and contemporary culture.
Step 2
What do you think would make talk-radio more attractive to young people?
Answer
To enhance the appeal of talk-radio to a younger audience, several strategies could be implemented:
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Engaging Topics: Addressing current issues that are relevant to young people's lives, such as social media trends, mental health, and entertainment.
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Interactive Participation: Encouraging audience engagement through platforms like phone calls, texts, and email discussions can make listeners feel more involved.
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Youthful Presenters: Employing presenters who are relatable to the younger demographic, making the content feel more accessible and engaging.
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Contests and Incentives: Hosting competitions with attractive prizes can help draw in a younger audience who enjoy participatory experiences.
By focusing on these aspects, talk-radio could become more relevant and appealing, engaging the interests of younger listeners more effectively.