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Examine carefully the advertisement that appears on Page 2 of Paper X, which accompanies this examination paper - Junior Cycle English - Question 1 - 2006
Question 1
Examine carefully the advertisement that appears on Page 2 of Paper X, which accompanies this examination paper. (a) This advertisement - for the 1999 National Plou... show full transcript
Worked Solution & Example Answer:Examine carefully the advertisement that appears on Page 2 of Paper X, which accompanies this examination paper - Junior Cycle English - Question 1 - 2006
Step 1
This advertisement - for the 1999 National Ploughing Championships - provides the reader with very little written text. Much of what the advertisers want to communicate is conveyed visually. What do you think is communicated about the event by the picture?
Answer
The advertisement for the 1999 National Ploughing Championships communicates several key ideas through its visual content.
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Context of the Event: The image likely includes elements that hint at a rural setting, emphasizing the agricultural aspect of the Championships. This could involve images of farmers, farmland, and plowing equipment, effectively setting the scene.
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Skill and Competition: Visual cues might include a farmer intensely focused on plowing, which conveys the dedication and skill associated with the event. Such portrayals highlight the competitive nature and the expertise involved in plowing, inviting interest from a skilled audience.
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Target Audience: Objects like a traditional tractor or specific clothing styles might indicate who the event caters to, possibly hinting at attractiveness towards an audience familiar with farming or rural activities.
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Atmosphere of Engagement: The involvement of spectators or groups of participants in the image could suggest a community spirit, showcasing the event as a social gathering as well as a competition. Overall, these elements contribute to portraying an event that values tradition, skill, and community engagement.
Step 2
Do you think this advertisement is effective in promoting the event? Explain your answer with reference to the advertisement.
Answer
Yes, the advertisement is quite effective in promoting the event for several reasons:
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Visual Appeal: The use of striking visuals captures attention immediately, making it memorable for the audience. This is crucial in advertisements where the message needs to be communicated quickly.
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Clear Communication of Purpose: The advertisement conveys the essence of the National Ploughing Championships without overly relying on text. This visual storytelling can be more impactful than written messages, especially in an event that is rich in visual culture.
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Targeted Marketing: By depicting elements that resonate with farmers and agricultural enthusiasts, it efficiently targets its key demographic, thus increasing the likelihood of attendance.
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Encouragement of Participation: The advertisement may also suggest involvement through displays of competition and community, encouraging both participation and attendance from individuals who may want to support or take part in such events.
In conclusion, the advertisement successfully engages its audience visually and contextually, making it an effective promotional tool for the event.