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In your opinion is the target audience (target market) the same for both of these advertisements? Explain your answer with specific reference to each advertisement - Junior Cycle English - Question 1 - 2005
Question 1
In your opinion is the target audience (target market) the same for both of these advertisements? Explain your answer with specific reference to each advertisement. ... show full transcript
Worked Solution & Example Answer:In your opinion is the target audience (target market) the same for both of these advertisements? Explain your answer with specific reference to each advertisement - Junior Cycle English - Question 1 - 2005
Step 1
Identify the Target Audience
Answer
The target audiences for the Spain and Ireland advertisements differ significantly due to their content and appeal.
The Spain advertisement primarily targets families and sun seekers. Families are attracted to the idea of a relaxing holiday in quaint villages, offering a peaceful environment ideal for family bonding. The imagery likely evokes tranquility, which appeals to those looking to escape the hustle and bustle of everyday life.
In comparison, the Ireland advertisement targets a more dynamic audience, including festival lovers and party animals. The assertion that one 'will run into a festival' suggests spontaneity and excitement, drawing in those who are seeking vibrant experiences. Additionally, it caters to culture enthusiasts interested in music and gastronomy, further diversifying its audience.
Step 2
Evidence of Audience Appeal
Answer
In summary, while both advertisements aim to attract tourists, they cater to distinct demographics. The Spain ad appeals to families and those seeking serenity, whereas the Ireland ad appeals to individuals looking for cultural experiences and lively entertainment. This divergence highlights the tailored marketing strategies employed to engage specific audiences effectively.