Photo AI
Product placement occurs when a company pays for its product to be placed in a prominent position as a form of advertising - Junior Cycle English - Question 1 - 2012
Question 1
Product placement occurs when a company pays for its product to be placed in a prominent position as a form of advertising. This practice is increasingly common in f... show full transcript
Worked Solution & Example Answer:Product placement occurs when a company pays for its product to be placed in a prominent position as a form of advertising - Junior Cycle English - Question 1 - 2012
Step 1
Outline one possible advantage and one possible disadvantage of the use of product placement as an advertising technique.
Answer
Advantage: One notable advantage of product placement is that it allows brands to reach audience members in a natural context. By integrating products into films or shows, consumers are less likely to view this as intrusive compared to traditional advertising methods, which can lead to a more positive perception of the brand.
Disadvantage:
On the other hand, a potential disadvantage is that product placement can sometimes detract from the story or overall experience of the media. If the placement is overly obvious or forced, it may annoy viewers and lead to a negative association with both the product and the content.
Step 2
Do you think that product placement is a good way to advertise a product? Explain your answer.
Answer
In my opinion, product placement can be an effective way to advertise a product as it seamlessly integrates the product into consumers' lives without overtly pushing a sales agenda. This subtle form of marketing can create affinity by associating the product with beloved characters or memorable scenes. However, its effectiveness depends significantly on its execution; when done authentically, it enhances viewer experience and reinforces brand identity.
Step 3
The advertising agency you work for is promoting a new brand of fruit juice. Choose a target market for this product. Based on the target market you have chosen, suggest a suitable product placement opportunity for the fruit juice. Explain why you think this product placement would help to promote the fruit juice to your chosen target market.
Answer
Target Market: I would choose a target market of health-conscious individuals aged 18-35, particularly those engaged in fitness and wellness activities.
Product Placement Opportunity: A suitable opportunity for product placement would be a popular fitness-inspired social media influencer’s YouTube channel, especially during workout vlogs or health-focused content.
Explanation: This placement would resonate well with the target audience because it showcases the juice as a refreshing post-workout option, helping to establish it as a part of a healthy lifestyle. The influence of a trusted figure in fitness can enhance credibility and attract consumers who value the recommendations of those they admire.