Study the advertisement for camping equipment shown above - Junior Cycle English - Question 9 - 2018
Question 9
Study the advertisement for camping equipment shown above. Why do you think the phrase ENJOY FREEDOM is used in this advertisement? Explain your answer.
Worked Solution & Example Answer:Study the advertisement for camping equipment shown above - Junior Cycle English - Question 9 - 2018
Step 1
The image shows a person who is enjoying freedom
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Answer
The advertisement features a person who appears to be completely relaxed and joyful, which signifies a sense of freedom. This suggests that using the camping equipment allows individuals to experience individual freedom away from daily constraints.
Step 2
She looks completely happy
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Answer
The expression of happiness on the person's face reinforces the message conveyed by the phrase. It implies that the product contributes to a joyful and liberated experience in nature.
Step 3
Unrestricted – no ties
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The idea of being unrestricted is evident in the imagery. The environment depicted suggests that being outdoors offers a break from the usual confines of everyday life, aligning with the phrase 'ENJOY FREEDOM'.
Step 4
Free to go where she wants
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The advertisement evokes a feeling of adventure and spontaneity, suggesting that with the right equipment, one can explore freely and enjoy nature without limitations.
Step 5
Camping in the outdoors is very free
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Engaging in outdoor activities such as camping inherently provides a sense of freedom. The phrase emphasizes the liberating aspects of outdoor camping experiences.
Step 6
It's very positive
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The phrase 'ENJOY FREEDOM' is inherently positive, suggesting a joyful interaction with nature, which is also projected through the image.
Step 7
It links with the imagery – open landscape
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Answer
The open landscape depicted in the advertisement visually supports the notion of freedom. It evokes feelings of possibility and tranquility that come from being in nature.
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