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Palace Cinema Ltd The Palace Cinema Ltd was founded by Paul Murphy in 1967 in a town in the west of Ireland - Leaving Cert Business - Question 6 - 2017
Question 6
Palace Cinema Ltd The Palace Cinema Ltd was founded by Paul Murphy in 1967 in a town in the west of Ireland. The cinema has two screens and occupies a large premise... show full transcript
Worked Solution & Example Answer:Palace Cinema Ltd The Palace Cinema Ltd was founded by Paul Murphy in 1967 in a town in the west of Ireland - Leaving Cert Business - Question 6 - 2017
Step 1
Describe how the Government regulates and encourages business, with reference to Palace Cinema Ltd.
Answer
The Government encourages business through its state agencies, providing training, mentoring, and grants. One of the key entities involved is the Local Enterprise Office (LEO). They offer:
Education/Training
The LEOs provide practical business training to help individuals and companies acquire knowledge and expertise in various areas. This helps entrepreneurs like Joanne gain essential business skills.
Mentoring
LEOs facilitate mentoring for business owners, which can guide them through challenges, aligning with Joanne’s interactions to develop her cinema business strategy.
Financial Assistance
The government, through various agencies, provides financial support, including tailored grants for businesses, helping with startup and expansion costs. Joanne accessed a grant under the Government's Town and Village Renewal Scheme to help fund her initiatives, thereby showcasing governmental support.
Step 2
Analyse the impacts of changing customer needs on the marketing mix of Palace Cinema Ltd.
Answer
The changing customer needs greatly influenced the marketing mix of Palace Cinema Ltd through:
Product
Joanne identified a gap in the market for multicultural and international films. This led to the introduction of screenings that cater to diverse audiences.
Price
The cinema adopted a flexible pricing approach, offering season subscriptions at lower rates to attract more customers while providing an option for one-time payment for visitors.
Place
The cinema's website enabled customers to book tickets online, increasing accessibility and convenience, addressing evolving consumer preferences for online services.
Promotion
To promote the cinema effectively, Joanne leveraged social media and created an e-newsletter that keeps members informed about upcoming films, fostering engagement with customers.
Step 3
Outline briefly the difference between 'controller manager' and 'facilitator manager'.
Answer
The differences between 'controller manager' and 'facilitator manager' include:
Controller Manager
- Top-down approach: Tends to dominate decision-making and gives direct orders to employees.
- Expertise-driven: Relies on their knowledge and authority without active team involvement.
Facilitator Manager
- Team-oriented: Takes a collaborative approach, working alongside the team to achieve goals.
- Empowerment: Empowers team members by involving them in the decision-making process, promoting accountability and ownership of tasks.
Step 4
Evaluate Joanne’s approach to managing the James Bond Film Festival 2017.
Answer
Joanne adopted a facilitator approach to managing the James Bond Film Festival 2017, which proved beneficial in several ways:
Communication
Joanne emphasised open communication, which ensured that everyone felt included and valued.
Team Involvement
By inviting staff to contribute ideas, she fostered a sense of ownership and encouraged creativity in planning the festival.
Resource Allocation
She effectively allocated resources to ensure that tasks were completed on time, demonstrating strong management.
Challenges
However, some challenges included managing diverse opinions and ensuring that the timeline was adhered to effectively. The initial stages of planning highlighted the need for structured direction which could have been enhanced further.
Overall, Joanne's inclusive approach led to successful collaboration, but there were moments where stronger direction may have improved efficiency.