Outline the stages involved in the product development process of 'Knights' Domain' for Galaxy Games Ltd - Leaving Cert Business - Question A - 2013
Question A
Outline the stages involved in the product development process of 'Knights' Domain' for Galaxy Games Ltd.
After reviewing the various ideas put forward, 'Knights' D... show full transcript
Worked Solution & Example Answer:Outline the stages involved in the product development process of 'Knights' Domain' for Galaxy Games Ltd - Leaving Cert Business - Question A - 2013
Step 1
Idea Generation
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Initial ideas for the new product are thought up systematically, through brainstorming sessions and research, including customer feedback and suggestions to identify opportunities for game development.
Step 2
Product Screening
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All ideas are evaluated to drop impractical or unfeasible concepts, helping to refine and focus the development process on promising ideas.
Step 3
Concept Development
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The design team creates a detailed concept for 'Knights' Domain', specifying what the game will look like and its key features, distinguishing it from competitors.
Step 4
Prototyping
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This stage involves developing a prototype or sample of the 'Knights' Domain' game, determining the elements required for production and adjustments needed after initial testing.
Step 5
Test Marketing/Product Testing
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A small-scale trial is conducted to identify faults and assess customer acceptance. Feedback is collected to improve the game's design and functionality.
Step 6
Production and Launch/Commercialization
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The final product is made available for sale, supported by marketing strategies to persuade customers to purchase 'Knights' Domain'. An advertising campaign is launched in various game stores.
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