Using today’s date draft a memorandum (memo) from Peter Murphy, Marketing Manager, to Mary O’Brien, Managing Director of a retail business outlining two different sales promotion incentives to encourage sales. - Leaving Cert Business - Question 2 - 2009
Question 2
Using today’s date draft a memorandum (memo) from Peter Murphy, Marketing Manager, to Mary O’Brien, Managing Director of a retail business outlining two different sa... show full transcript
Worked Solution & Example Answer:Using today’s date draft a memorandum (memo) from Peter Murphy, Marketing Manager, to Mary O’Brien, Managing Director of a retail business outlining two different sales promotion incentives to encourage sales. - Leaving Cert Business - Question 2 - 2009
Step 1
Draft the Memo Header
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Answer
To: Mary O’Brien, Managing Director
Subject: Sales Promotion Incentives
From: Peter Murphy, Marketing Manager
Date: [Insert Today's Date]
Step 2
Outline Sales Promotion Incentive 1
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Answer
One effective sales promotion incentive could be a 'Buy One Get One Free' (BOGO) offer. This encourages customers to make larger purchases and can help move excess inventory while attracting new customers to our store.
Step 3
Outline Sales Promotion Incentive 2
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Answer
Another suggestion is to implement a 'Loyalty Program' where customers earn points for every purchase that can be redeemed for discounts on future transactions. This not only incentivizes repeat purchases but also fosters customer loyalty.
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