Illustrate, using examples from the above text, four enterprise characteristics/skills shown by Liam - Leaving Cert Business - Question A - 2009

Liam demonstrates creativity by identifying a niche in the market for introducing solar panels to the Irish market. Despite the challenges facing his business, he is constantly looking for new ideas and ways of improving what he does. His innovative approach includes setting up comprehensive payment plans to attract customers when traditional sales methods are falling short.

Confidence is another trait that Liam exhibits. He is optimistic about the future demand for green energy sources in Ireland. His belief in the potential of the market to bounce back shows his strong sense of self-belief. This is illustrated by his e-mail to the staff, where he expresses his conviction that the demand for energy-efficient products will increase due to government regulations.

Liam's resilience is evident in his response to the challenges faced by his business. He refuses to give up despite setbacks, such as customer non-payment and decreased sales. His determination to find solutions, like implementing pay cuts and addressing staff concerns, reflects a strong will to navigate through tough times and keep the business afloat.