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Discuss the challenges facing Clu-Hein developing markets abroad - Leaving Cert Business - Question C - 2003

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Discuss the challenges facing Clu-Hein developing markets abroad. Refer to the above text in your response.

Worked Solution & Example Answer:Discuss the challenges facing Clu-Hein developing markets abroad - Leaving Cert Business - Question C - 2003

Step 1

International marketing/selling is complex because of the lack of familiarity

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Answer

Developing markets abroad often presents challenges due to unfamiliarity with local customs, culture, and consumer behavior. Clu-Hein must invest in market research to understand differences in buyer preferences and marketing strategies, ensuring they resonate with local consumers.

Step 2

Costs

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The company will face significant costs related to distribution, labor, and raw materials. Clu-Hein needs to budget effectively for these expenses and may benefit from local partnerships that can help minimize costs.

Step 3

Environmental forces

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The company must navigate various environmental conditions that are outside its control, such as economic instability in target markets or changing regulatory requirements that affect product availability.

Step 4

Language and communication barriers

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As Clu-Hein expands into diverse regions, language differences may contribute to misunderstandings in marketing messages and negotiations. Employing local staff or translators can help bridge these gaps.

Step 5

Development of human resources

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Investing in training and development for employees who will manage international operations is crucial. This will ensure that the workforce is equipped to handle the unique challenges posed by new markets.

Step 6

Standards of living

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Varying standards of living in different regions can affect consumer purchasing power. Clu-Hein must tailor its products and marketing strategies to align with the economic realities of each new market.

Step 7

Foreign currency availability

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Fluctuations in foreign currency values can create financial risks when pricing products. Clu-Hein should have strategies in place to mitigate these risks, such as hedging against currency variations.

Step 8

Local government regulations

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Complying with local laws and regulations can be cumbersome and may require additional resources. Clu-Hein will need to familiarize itself with legal frameworks to avoid potential fines and ensure smooth operations.

Step 9

Adverse community reaction

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There may be community resistance against foreign companies entering local markets, often driven by nationalism or concerns over job losses. Addressing these concerns through community engagement and corporate social responsibility initiatives is essential.

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