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Evaluate the global marketing mix of BizzBuzz - Leaving Cert Business - Question C - 2013
Question C
Evaluate the global marketing mix of BizzBuzz. Global Product This is the element of the marketing mix that companies try not to change. Global businesses a... show full transcript
Worked Solution & Example Answer:Evaluate the global marketing mix of BizzBuzz - Leaving Cert Business - Question C - 2013
Step 1
Global Product
Answer
BizzBuzz aims to offer an undifferentiated product across multiple markets, which is essential for building a strong global brand. However, to meet local market needs, it's necessary to consider adaptations. This includes adjusting technical features and packaging to align with local preferences and regulations. Ensuring the game is available in multiple languages enhances its appeal and usability, making it accessible to a wider audience.
Step 2
Global Price
Answer
Setting an appropriate pricing strategy is crucial for BizzBuzz. Prices should consider varying living costs, production expenses, and competitor pricing in different markets. Implementing a competitive pricing strategy will ensure that BizzBuzz remains appealing while also covering operating costs. It's important to establish a price that resonates with local consumers but still aligns with the overall brand’s value proposition.
Step 3
Global Place
Answer
BizzBuzz should explore both direct and indirect distribution channels to reach its customers effectively. Collaborating with local retailers could enhance visibility, while also considering online platforms for direct sales can cater to tech-savvy consumers. Researching local distribution practices and potentially forming partnerships with established firms can facilitate market entry and strengthen customer relationships.
Step 4
Global Promotion
Answer
A strong promotional strategy is essential for BizzBuzz to create awareness and attract users globally. Leveraging digital marketing through social media, online advertising, and collaborations with influencers can effectively engage the target audience. Promotional campaigns should be tailored to appeal to diverse consumer segments while maintaining consistent brand messaging. Additionally, effective use of local languages in marketing materials will enhance relatability and customer engagement.