Leaving Cert Business Management Activities (Plan, Organise, Control): Aileen O'Rourke established her

Question

Aileen O'Rourke established her ladies fashion business and label, 'AORA' almost three years ago. Aileen had studied design at college and had graduated with distinction, coming among the top 10% in her class. Because of her desire and drive to succeed in anything she undertook, the business developed well. She had the flair and creativity necessary for the enterprise to thrive. Over the past year however competition from European designers and manufacturers has been growing. She was beginning to notice delays and shortages that were not a feature of the business in the past. A family friend, who was experienced in business management, had indicated to her that the controls in her business were not as tight as she would have expected and changes in these areas were essential.

Aileen had a democratic management style. This had worked well up to now but she was having doubts if the changes needed in the business could be achieved with such a management style. While her advisor has indicated that changes are needed quickly to raise standards and retain customers, he has not pointed out to her how she might go about achieving the changes.

The business also needs an injection of capital. It needs to expand and acquire the technology to produce the high quality products for the niche market that the 'AORA' label is aiming at. From her meeting with her advisor Aileen knows that a credible business plan to guide the future of the business and for presentation to the financial institutions is an immediate requirement.

Aileen O'Rourke established her ladies fashion business and label, 'AORA' almost three years ago - Leaving Cert Business - Question A - 2001

Worked Solution & Example Answer:Aileen O'Rourke established her ladies fashion business and label, 'AORA' almost three years ago - Leaving Cert Business - Question A - 2001

Illustrate two areas of control that you would recommend to be put in place immediately in the business. One reason in each case and reference to the above text in your response.

Join the Leaving Cert students using SimpleStudy...