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Distinguish between Strategic Planning and Tactical Planning - Leaving Cert Business - Question 6 - 2008
Question 6
Distinguish between Strategic Planning and Tactical Planning. Give one example in each case.
Worked Solution & Example Answer:Distinguish between Strategic Planning and Tactical Planning - Leaving Cert Business - Question 6 - 2008
Step 1
Distinguish between Strategic Planning and Tactical Planning
Answer
Strategic Planning involves long-term goals and overall direction for an organization. It focuses on large-scale objectives that aim for growth and improvements. These plans are typically developed by top management.
On the other hand, Tactical Planning refers to short-term, specific actions that are designed to implement the strategies outlined in the strategic plan. It is more detail-oriented and is often created by middle or senior management for specific functions within the organization.
Step 2
Give one example in each case
Answer
An example of Strategic Planning could be a company's objective to enter foreign markets, diversify its products, or increase its market share.
An example of Tactical Planning might be launching a new advertising campaign or establishing a new branch of the business.