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Read the information supplied and answer the questions which follow: SuperDeli is a successful delicatessen café set up three years ago by Martina White, a qualified chef - Leaving Cert Business - Question 7 - 2011
Question 7
Read the information supplied and answer the questions which follow: SuperDeli is a successful delicatessen café set up three years ago by Martina White, a qualifie... show full transcript
Worked Solution & Example Answer:Read the information supplied and answer the questions which follow: SuperDeli is a successful delicatessen café set up three years ago by Martina White, a qualified chef - Leaving Cert Business - Question 7 - 2011
Step 1
Explain the term ‘SWOT analysis’.
Answer
A SWOT analysis is a strategic planning tool used to identify and evaluate the internal and external factors influencing a business. It focuses on four key areas:
Strengths
These are the positive attributes and resources within the business that give it an advantage over competitors. For instance, this could include strong organizational skills or a unique selling point (USP).
Weaknesses
These refer to internal shortcomings that could hinder the progress of the business. Identifying weaknesses is crucial for improving efficiency and achieving business objectives. For example, a lack of online presence could be considered a weakness.
Opportunities
These are external factors that the business can capitalize on to gain a competitive edge. This might involve exploring new markets or introducing new products to meet consumer needs.
Threats
Threats encompass external challenges that may negatively impact the business, such as competition or changes in market conditions. Understanding threats is essential for effective risk management.
Step 2
Outline two benefits of preparing a business plan.
Answer
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Securing Financing: A well-structured business plan helps in attracting potential investors and obtaining loans from financial institutions by clearly presenting the business objectives and strategies.
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Guiding Business Development: It serves as a roadmap for the business, outlining the strategies and goals, which aids in making informed decisions and tracking progress over time.
Step 3
Outline two advantages for SuperDeli of having a website.
Answer
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Worldwide Market Reach: A website allows SuperDeli to reach customers beyond its local area, facilitating online orders and increased sales.
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24/7 Availability: The website can provide information and services at any time, enhancing customer convenience and likelihood of engagement.
Step 4
Explain two challenges of the internet for business.
Answer
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Cybersecurity Risks: Businesses may be vulnerable to cyber attacks that can compromise sensitive customer data and disrupt operations. Implementing robust cyber protection mechanisms can be costly and complex.
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Keeping Content Updated: Businesses are required to maintain and update their website frequently to ensure that information is current and relevant, which can necessitate dedicated resources and time.
Step 5
Draft a suitable newspaper advertisement seeking a Marketing Manager.
Answer
SuperDeli
Vacancy for Marketing Manager
SuperDeli is a successful delicatessen café established in Cork in 2008. We prepare good quality fast food for both sit down and take away customers. We use locally sourced organically produced ingredients. We are in the process of expanding the business and are seeking a Marketing Manager.
The ideal candidate must have a marketing degree and a minimum of three years’ experience in marketing, preferably within the catering industry. SuperDeli would like to hire someone with proven skills in team collaboration.
Applications are to be returned by 30th June 2011 to:
Ms. Margaret Moran
Human Resource Manager
SuperDeli
63 Main Street
Cork.
Step 6
Outline two advantages of teamwork in a business.
Answer
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Enhanced Collaboration: Teamwork encourages diverse skillsets and perspectives, leading to innovative solutions and improved problem-solving capabilities.
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Motivation and Accountability: Working within a team fosters motivation as members support each other, helping to ensure accountability and a shared sense of purpose.