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Discuss the impact that investment in technology has had on Castlewest Hotel and Conference Centre - Leaving Cert Business - Question B - 2010
Question B
Discuss the impact that investment in technology has had on Castlewest Hotel and Conference Centre. Refer to the above text in your answer.
Worked Solution & Example Answer:Discuss the impact that investment in technology has had on Castlewest Hotel and Conference Centre - Leaving Cert Business - Question B - 2010
Step 1
Impact of ICT Investment on Communication
Answer
The significant investment in Information and Communications Technology (ICT) at Castlewest Hotel and Conference Centre has greatly enhanced communication within the organization. Staff are encouraged to provide feedback and contribute ideas, which fosters a more engaged working environment. This two-way communication streamlines decision-making processes, therefore enabling quicker responses to both staff and customer needs.
Step 2
Enhancement of Customer Experience
Answer
The improved ICT facilities, including the online booking system and enhanced internet access, have made it easier for customers to interact with the hotel. This ease of access not only improves customer satisfaction but also attracts more clients, contributing positively to the hotel’s reputation.
Step 3
Support for Staff Development
Answer
The investment has provided opportunities for staff development and empowerment. For example, staff are encouraged to come up with innovative ideas for improvements, thus investing in their professional growth. This empowerment not only increases employee satisfaction but also enhances the overall service quality of the hotel.
Step 4
Operational Efficiency
Answer
By modernizing its ICT infrastructure, Castlewest Hotel and Conference Centre has improved its operational efficiency. Staff can now manage tasks more effectively and communicate important updates quickly, leading to smoother operations and better customer service.