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Explain the terms ‘desk research’ and ‘field research’ - Leaving Cert Business - Question 4 - 2009
Question 4
Explain the terms ‘desk research’ and ‘field research’. Use one example of each to support your answer. (a) Desk Research is: Example: (b) Field Research is: Exa... show full transcript
Worked Solution & Example Answer:Explain the terms ‘desk research’ and ‘field research’ - Leaving Cert Business - Question 4 - 2009
Step 1
Desk Research is:
Answer
Desk research refers to the collection and analysis of secondary sources of information, meaning data that has already been gathered by others. This type of research is beneficial because it is often more cost-effective and less time-consuming than primary research. Desk research can involve both internal sources, like reports and accounts from within the organization, as well as external sources, such as published documents and statistics from reputable institutions.
Example: The total number of cars sold in the first quarter of 2009 can be located through research conducted by the Central Statistics Office (CSO) or the Society of the Irish Motor Industry (SIMI).
Step 2
Field Research is:
Answer
Field research is defined as the gathering of primary sources of information directly from the target audience. This type of research aims to discover new information and insights that cannot be obtained from existing data. Field research methods might include surveys, observations, and personal interviews, allowing for more direct engagement with participants.
Example: A common illustration of field research would be conducting a survey at a car dealership to gather customer feedback on their satisfaction when purchasing a new car. This could involve various methods such as questionnaires, observations, sampling, and personal interviews.