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In the case of a particular product/service of your choice, evaluate the role of (i) Advertising (ii) Public Relations and (iii) Personal Selling in the promotion of the product/service. - Leaving Cert Business - Question B - 2005
Question B
In the case of a particular product/service of your choice, evaluate the role of (i) Advertising (ii) Public Relations and (iii) Personal Selling in the promotion of... show full transcript
Worked Solution & Example Answer:In the case of a particular product/service of your choice, evaluate the role of (i) Advertising (ii) Public Relations and (iii) Personal Selling in the promotion of the product/service. - Leaving Cert Business - Question B - 2005
Step 1
Advertising
Answer
Advertising plays a crucial role in promoting a product or service. It involves using various channels of communication to inform, persuade, and remind potential customers about the offering. For instance, if we consider a new smartphone, advertising can highlight features such as the camera quality, battery life, and unique selling propositions. The choice of medium—be it social media, television, or print—will depend on the target audience. The messaging should be compelling and tailored to resonate with customers, ensuring the right balance of information and persuasion to encourage purchases.
Step 2
Public Relations
Answer
Public Relations (PR) is essential in enhancing the image of a product or service by establishing goodwill in the public's eyes. For example, a company launching an eco-friendly product may engage in PR activities like sponsoring community events or collaborating with environmental organizations. This helps to convey the company's commitment to social responsibility and fosters a positive relationship with the community. Moreover, effective PR can lead to media coverage, which serves as a trusted endorsement, further elevating the product's reputation.
Step 3
Personal Selling
Answer
Personal Selling involves direct communication between a salesperson and potential customers to persuade them to purchase the product or service. This method is particularly effective for high-value or complex products that require in-depth explanations, such as financial services or advanced technology. For example, a salesperson can provide personalized demonstrations, answer queries, and build a relationship with customers, enabling them to understand the product's benefits fully. This face-to-face interaction is crucial in addressing concerns and nurturing leads towards closing sales.