Outline the factors a business should consider when choosing a suitable Channel of Distribution - Leaving Cert Business - Question A - 2012

The nature of the product affects the distribution choice. For instance, perishable goods, like fresh produce, require quicker distribution methods to ensure freshness. On the other hand, durable goods, such as electronics, can be stored longer. High-quality items may be sold directly to consumers to maintain their value.

The scale of the target market is important. A larger market may necessitate using wholesalers. For example, major companies like Cadbury use wholesalers like Musgrave Group to distribute products efficiently, while niche products might be sold directly to consumers.

E-business allows companies to advertise and sell products online. For instance, businesses can use a company website for sales and use a courier for delivery, exemplified by companies that operate purely online, relying on digital sales channels.

Advancements in technology have transformed consumer interactions with businesses. For example, insurance companies now provide quotes online, allowing for faster service without the need for physical branches, which historically required face-to-face contact.