Discuss the different channels of distribution that Irish businesses may consider when introducing their products to international markets. - Leaving Cert Business - Question 3(B) - 2017

Another viable channel is the expansion of an own facility in a foreign country, often referred to as organic growth. By establishing a manufacturing facility abroad, businesses can streamline production and reduce shipping costs, thereby allowing for better market penetration and tailored product offerings to local tastes.

Irish businesses might also consider licensing or franchising as distribution channels. This allows local entities to produce goods under the Irish brand or intellectual property, enabling businesses to leverage local expertise and networks without the need for significant investment.

Utilizing an agency can be an effective way to enter international markets. An independent agent can represent the business in the target market, facilitating sales in exchange for a commission. This method helps reduce risks and costs associated with direct market entry.

In addition, businesses can work with a trading house that purchases goods locally and sells them in another country for a profit. This method enables Irish firms to enter new markets with reduced upfront investment.

Lastly, establishing a joint venture with a local firm can be beneficial. By collaborating with a local partner, Irish businesses can combine resources and knowledge to produce and market products effectively, enhancing their chances of success in unfamiliar markets.