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Explain the term target market - Leaving Cert Business - Question A - 2015
Question A
Explain the term target market. A target market is the group of people at whom a particular product or service is aimed. The target market may be characterised by a... show full transcript
Worked Solution & Example Answer:Explain the term target market - Leaving Cert Business - Question A - 2015
Step 1
Explain the term target market.
Answer
A target market refers to a specific group of consumers that a business intends to reach with its products or services. This demographic shares similar characteristics such as age, income, gender, geographic location, and lifestyle preferences. By identifying and understanding the target market, companies can tailor their marketing strategies to effectively meet the needs and desires of these consumers. For instance, a business might focus on new parents looking for baby products, as shown in the context of Amy's business.