Indicate whether each of the following is an example of Desk Research or Field Research by writing Desk or Field after each of the following statements - Leaving Cert Business - Question 5 - 2020
Question 5
Indicate whether each of the following is an example of Desk Research or Field Research by writing Desk or Field after each of the following statements.
1. Conducti... show full transcript
Worked Solution & Example Answer:Indicate whether each of the following is an example of Desk Research or Field Research by writing Desk or Field after each of the following statements - Leaving Cert Business - Question 5 - 2020
Step 1
1. Conducting a focus group where a group of consumers is brought together to discuss a product.
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Answer
Field
Step 2
2. Observing consumer behaviour in a marketplace.
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Answer
Field
Step 3
3. Researching magazines and newspapers.
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Answer
Desk
Step 4
4. Conducting a survey where a business interviews a consumer directly.
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Answer
Field
Step 5
5. Collecting information from Government publications such as those prepared by the Central Statistics Office (CSO).
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Answer
Desk
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