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Explain the terms ‘desk research’ and ‘field research’ - Leaving Cert Business - Question 4 - 2009
Question 4
Explain the terms ‘desk research’ and ‘field research’. Use one example of each to support your answer. (a) Desk Research is: Research based on secondary sources o... show full transcript
Worked Solution & Example Answer:Explain the terms ‘desk research’ and ‘field research’ - Leaving Cert Business - Question 4 - 2009
Step 1
Desk Research is:
Answer
Desk research refers to the process of gathering information from existing sources, which has been previously collected and analyzed by others. This type of research primarily uses secondary sources, meaning the data is not gathered through direct or original research efforts. Typically, organizations utilize desk research to save time and resources when gathering data that is already available. Examples of sources include company reports, academic journals, market analysis reports, and online databases.
Example: The total number of cars sold in the first quarter of 2009 can be found through the research conducted and published by the CSO or the Society of the Irish Motor Industry (SIMI).
Step 2
Field Research is:
Answer
Field research involves the collection of original data directly from sources for the purpose of addressing specific questions or hypotheses. It relies on primary sources of information where data is gathered firsthand rather than from previously compiled sources. Common methods of field research include surveys, interviews, observations, and experiments. This method allows researchers to gather new insights and information that is tailored to their specific needs.
Example: An example of field research could be a car dealership conducting a questionnaire to assess customer satisfaction regarding their experience when purchasing a new car, focusing on factors such as customer service and dealership engagement.