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Within the product element of the marketing mix, evaluate "product design" and "product packaging." - Leaving Cert Business - Question B - 2011
Question B
Within the product element of the marketing mix, evaluate "product design" and "product packaging."
Worked Solution & Example Answer:Within the product element of the marketing mix, evaluate "product design" and "product packaging." - Leaving Cert Business - Question B - 2011
Step 1
Evaluate "product design"
Answer
Product design is crucial as it aligns with consumer expectations and legal standards. The design must be aesthetically pleasing, considering factors like shape, color, and style. For instance, products like the iPad exemplify how attractive design can enhance consumer interest.
Furthermore, practicality cannot be overlooked. Products must comply with safety and usability standards, ensuring they are safe and functional. A well-designed product increases consumer confidence and drives brand loyalty.
Additionally, recognizing that consumers have diverse preferences is essential. Addressing these varying tastes can lead to increased sales and market share.
Step 2
Evaluate "product packaging"
Answer
Product packaging serves multiple important functions. Primarily, it protects the product during transportation and storage, ensuring that the item remains intact for the consumer.
Moreover, packaging plays a critical role in marketing. It can enhance brand recognition, as many brands utilize distinctive packaging styles that become instantly recognizable. For example, Coca-Cola's iconic packaging helps establish a unique market presence.
The size and quantity of packaging also influence consumer choices. By controlling these factors, businesses can ensure consistency and meet regulatory guidelines. For instance, portion control packaging can help manage consumption and promote healthier choices.
Lastly, security is another vital aspect. Effective packaging can make items tamper-resistant, thereby enhancing consumer safety and reducing theft or misuse.