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Evaluate three promotional methods for a product or service of your choice. - Leaving Cert Business - Question C - 2002
Question C
Evaluate three promotional methods for a product or service of your choice.
Worked Solution & Example Answer:Evaluate three promotional methods for a product or service of your choice. - Leaving Cert Business - Question C - 2002
Step 1
Promotional Method 1: Advertising
Answer
Advertising is a powerful promotional method that involves using various forms of communication to inform potential customers about a product or service. For example, a company launching a new smartphone can use television, social media, and print ads to convey the features and benefits of the device. The effectiveness of advertising can be measured by its reach and engagement, helping create brand awareness and influence purchasing decisions.
Step 2
Promotional Method 2: Sales Promotion
Answer
Sales promotion involves temporary incentives to encourage consumers to purchase a product. For example, a buy-one-get-one-free offer on pizza can entice customers to try a new flavor or increase the volume of sales. This strategy not only boosts immediate sales but can also improve customer loyalty if the product meets their expectations.
Step 3
Promotional Method 3: Public Relations
Answer
Public relations (PR) focuses on maintaining a positive image of the business. Activities such as press releases and community engagement can enhance brand visibility. For instance, a local café that sponsors community events builds goodwill and promotes its offerings, making customers more likely to visit. Effective PR strategies can lead to increased trust and customer retention.