Explain three advantages of giving the organic fruit juice a brand name - Leaving Cert Business - Question A - 2013

Increases Sales: A well-established brand name can significantly boost sales as consumers are more likely to choose products they recognize. When customers trust a brand, they are inclined to purchase even at a premium price, thereby increasing overall sales.

Differentiates the Product from Competitors: A unique brand name helps in distinguishing the product from those offered by competitors. It allows consumers to easily identify the fruit juice from other options available in the market, thereby enhancing market presence.

Aids Advertising: Strong brand names serve as a foundation for effective marketing campaigns. A recognizable brand name enhances the effectiveness of advertising strategies as it can evoke positive connotations and build consumer loyalty, ultimately leading to further market penetration.